What does it take to build a winning ISO business? A marketing funnel that works! Most ISOs are sales-driven operations, and unfortunately many are calling on cold leads that don’t end up needing funding. But that problem can be solved easily with a marketing structure that works: a good list that’s build from forms, emails, and great sales skills. Learn the primary and secondary marketing channels you should be utilizing along with how to set up a marketing funnel that works all in this clip from “Persistence Wins! Using the Right Marketing Cadence.”

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