As with any sales related industry, an ISOs leads list is one of their most prized possessions. But did you know your merchants leads have other uses besides cold calling and email blasts? By uploading your leads lists to social media and building tailored audiences for your ads, you can get in front of your target merchants without the worry of being flagged as spam or going straight to voicemail. Most social media ad platforms require a minimum audience count before you can launch your ads, but it’s okay to start small and build your list over time. With any leads list (and any use of that list) it’s important to continually clean and append your data. Weed out the dead leads before you upload to social, and continually reload your list as unqualified leads get removed and new potential leads come in.

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