Our “Niche Marketing for ISOs: How to increase sales by focusing your efforts on a specific target market” webinar educates ISOs on why having a niche for your business makes running your business less expensive, more successful, and leads to better results in the long run. Why is that? Because by demonstrating that you know about a specific industry, small business owners  in that ‘world’ will trust you and continue coming back each time they’re looking for a merchant cash advance.

In  this webinar,  we will build on the lessons taught in our first webinar “Social Sales for ISOs: How to use social media to win business” where you learned how to connect, listen to, respond and amplify, share, and grow your social media network. Now you will learn how to describe your ideal customers and where you can find groups of them across social networks like Facebook, LinkedIn, Twitter, and Google Plus. Do you know a specific industry well? Does your physical location put you at an advantage with a niche audience? Are you connected  to any alumni groups, clubs, or associations? By targeting specific niches with language that fits their business that they can relate to,  you will develop trust and continual business as an ISO business. Discover how zeroing in on a specific problem or opportunity will set you apart- and how to find out what that is for you and your business.

For any questions regarding this webinar or what programs Pearl Capital offers, please call 1-800-888-9959 or email [email protected]. “Niche Marketing for ISOs: How to increase sales by focusing your efforts on a specific target market” originally aired on Thursday  April 27, 2017 2:00 EST and was hosted by Mike Langford of finServ Marketing.

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