Getting qualified leads is the first step to becoming a successful ISO, but qualifying those leads and sorting through the bad apples wastes time. Traditionally, sales takes a leads list, colds calls the leads, qualifies which are worth following up with, shops the deals out once merchants show interest, sends the deal to a funder once chosen, and a decision is made. But what if you could take out those beginning steps and qualify the lead even before it hits the salesperson’s screen?

That’s where the BANT method (as described in our webinar “Persistence Wins! Using the Right Marketing Cadence”) comes in:

If you have any questions about this infographic, or what programs Pearl offers its ISO Partners, please email [email protected] or call 1-800-888-9959.

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